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The Brand Show : Blog

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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Dr. Dennis Rosen is the WinFluence expert on customer service and sales improvement. The term WinFluence is used to explain the process of winning customers and a greater share of their spending through “make me feel important golden nuggets.”
Sep 24, 2013
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podcast : Establishing Emotional Connections with Customers

Dr. Dennis Rosen: WinFluence Secrets for Success

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4 min 33 sec

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Consumer dissatisfaction is an everyday occurrence and has the potential to damage a business’ bottom line. Businesses battle to win the hearts and minds of consumers. Dr. Dennis Rosen, the founder of WinFluence Solutions and author of the book “Create Devoted Customers: WinFluence Secrets For Immediate Customer Service Improvement,” discusses how customer satisfaction is an insufficient goal versus the aim to create customer devotion.

Listen now to learn how to employ these simple and universal concepts.

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David’s Bridal is the largest and fastest-growing American bridal retailer. Social wedding planning is becoming a prominent factor among tech-savvy brides.
Sep 10, 2013
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podcast : David’s Bridal: Making Dreams Come True

Connecting with the Social Networking Bride

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6 min 11 sec

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The David’s Bridal brand is built on the foundation of being the No. 1 retail seller of wedding dresses in the United States. According to Brian Beitler, chief marketing officer of David’s Bridal, “We’ve realized our vision is making dreams come true. And our goal as a brand is to be able to deliver and provide that to every customer.”

Listen to this podcast to learn how David’s Bridal has evolved their business strategy to not just encompass bridal dress preparation, but transition into an integral resource for all aspects of the wedding experience.

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Service Excellence Group specializes in providing customer experience measurement programs.
Aug 7, 2013
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podcast : Customer Engagement

Service Excellence Group: Optimizing Customer Engagement

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3 min 42 sec

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Many retailers seek to craft an experience their customers can revel in. Learn how Service Excellence Group, a customer service consulting firm, teaches their clients to balance the art and science of shopping. Listen now as Marci Bikshorn, CEO of Service Excellence Group, shares the secrets of tapping into your customers’ minds.

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Puente Marketing is a small full-service Hispanic marketing agency in Kansas City.
Jul 30, 2013
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podcast : Customer Engagement

Puente Marketing: Bridging the Gap

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6 min 46 sec

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When Rob Flores reflects about being a student in college studying advertising, he often remembers a pivotal point in his education when he read a paragraph buried in an article devoted to the emerging Hispanic market. Nearly 35 years later the importance of this rising segment is now clearly visibe. As the president and founder of Puente Marketing, Rob Flores works with his cliental base to build bridges between cultures, languages and generations within the Hispanic community.

Listen now as Rob Flores shares his insights on the Hispanic marketing sector with Two West Chief-Operating Officer David Patrick.

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Sprint is ranked #3 in NewsWeek's ranking of Most Sustainable Business Companies.
Apr 2, 2013
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podcast : Corporate Responsibility

Sprint IDEA Summit - Corporate Responsibility and Sustainability - Part 2

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7 min 45 sec

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On Day 2 of the Sprint IDEA Summit, participants were given the opportunity to participate in various workshops, tailored around corporate responsibility and sustainability. The Brand Show interviewed several of the participants and leaders of the IDEA Summit to find out what tools they gathered to take back and put into practice with their brand. read more >
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Sprint presents marketing leaders to share ideas on corporate responsibility and integrating them into your brand.
Mar 26, 2013
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podcast : Corporate Responsibility

Sprint IDEA Summit - Corporate Responsibility and Sustainability - Part 1

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9 min 25 sec

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Sprint hosts a two-day IDEA Summit in Kansas City, MO, showcasing industry experts sharing their thoughts on corporate responsibility and sustainability best practices.  Tune in to part one to hear Bill White, Joel Makower, Jonathan Yohanan, Mitch Baranowski, and John Marshall Roberts at the event provide insights on incorporating CR best practices into your brand.

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