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The Brand Show : Blog

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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DSW’s deep qualitative and quantitative research consistently delivers new ways to connect with its shoppers emotionally.
Oct 25, 2012
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podcast : Multi-channel Strategies

DSW: More than Just Shoes

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3 min 25 sec

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Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases. 

read more >
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Golfsmith leverages their sales team to create experiences that will inspire all shoppers to play better and love life more.
Oct 18, 2012
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podcast : Instore Experience

Sell Through Purpose: Golfsmith

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3 min 50 sec

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Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales – starting with a core purpose that is greater than your brand.

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Taco Bell turns customers
into researchers for product innovation and brand strategies through social media engagement.
Oct 4, 2012
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podcast : Customer Insight

Taco Bell’s Secret Sauce: Daily Customer Insight

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3 min 14 sec

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Passing competition usually starts with a high-value insight, but more often than not that comes with a hefty price tag and a long lead time. Linda Ashbrook, senior manager consumer insights at Taco Bell, shares how The Bell leverages cost effective social media outlets, like Facebook, to gain relevant consumer insights on a daily basis. Whether it’s feedback on product innovation or testing the limits of the brand, Taco Bell goes straight to their customer for fast and honest reactions that help steer the course for category dominance.

Listen now and learn how Taco Bell thinks outside the bun.

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Tune in to learn how creating a sense of meaning and calling for your team members can give your brand a joie de vivre of its own.
Sep 27, 2012
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podcast : Customer Engagement

Joie de Vivre and Maslow’s Mojo- 2012

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3 min 14 sec

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3 min 14 sec

Download 3min MP3 Part 2
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4 min 4 sec

Download 3min MP3 Part 3
Tune into this three part series as Chip Conley shares the secret of visibility in a saturated market, why placing the human psyche in your business model creates success and the underestimated value of placing your team members first. read more >
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For real-time insights and trends from Shop.org check out The Brand Show's
twitter feed
Sep 13, 2012
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blog : Day Three: Same as it ever was.

Shop.org 2012: Day 3

The Talking Heads were blaring when I walked past an outdoor bar on Denver’s famed 16th Street Mall late yesterday. Maybe you’ll recall the lyrics David Byrne belted out: “Same as it ever was, same as it ever was. “

The song brought back a lot of memories, for sure, but then something profound struck me: even though we are surrounded by new tools, new capabilities and new ways to market to people, the basic premise of what we’re trying to do as marketers really hasn’t changed. We’re still trying to connect with and convince our targets to buy our stuff. Same as it ever was.

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For real-time insights and trends from Shop.org check out The Brand Show's
twitter feed
Sep 12, 2012
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blog : Day Two: Playing to win.

Shop.org 2012: Day 2

I need to be very careful with this blog post. This is a “work” trip, not a “fun” trip. And according to my mom circa 1983, “work” is not spelled “f-u-n.” Except maybe now.

Today’s keynote was delivered by Jerry Storch, Chairman and CEO of Toys R Us, whose company motto is “Playing to win.” Think his job is no fun? He dropped a stat on us that proves otherwise: Kids rank a trip to Toys R Us just a fraction below a trip to Disneyland. Not sure if the employees would fill the survey out the same way, but they surely might. That’s because Jerry and the folks at Toys R Us are deeply engaged in some of the most fun and most profitable kinds of marketing efforts out there. The Toys R Us Omnichannel approach puts them in front of their shoppers in nearly every way possible. “Showcasing?” That doesn’t scare Jerry one bit.

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