About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Storytelling
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podcast : Storytelling
Go ahead, make my brand: what storytellers like Clint Eastwood can teach marketers
As a salute to the storytellers nominated for this year’s Academy Awards, The Brand Show reaches into our vault to bring you a 2009 interview with Vance Van Petten, Executive Director of the Producers Guild of America. Since assuming the role in 2000, Van Petten has grown the organization dedicated to representing producers in motion picture, television and new media to over 3,500 members including James Cameron, Ron Howard and other household names. Van Petten attributes membership expansion to the effective telling of the PGA story to audiences around… read more.
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podcast : branded entertainment
The U.S. Army makes Hollywood a brand ally
When Reese’s Pieces lured a shy little alien from the bushes in the 1982 blockbuster E.T., sales for the bite-size candy shot through the roof. Fast forward to the summer of 2009: the aliens are much, much bigger and so is the opportunity for brands that appear in Transformers: Revenge of the Fallen. Like other brands featured in the film, The United States Army takes its screen time seriously. Lieutenant Colonel Gregory Bishop , Entertainment… read more.