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Entries Tagged: Storybranding
podcast : Branding
StoryBranding – A New Narrative for Retail
What’s the difference between storytelling and StoryBranding? Listen as Jim Signorelli, Founder and CEO of ESW Partners and the author of StoryBranding, describes how he helps companies dig deep to discover their brand’s unique and authentic story. Every brand has one, and Signorelli has developed a process using a planning model rooted in story structure.
Learn how to be the story – how to leverage your brand as the main character, to overcome obstacles and achieve business goals.
Tune in to gain… read more.