About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Sprint
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podcast : Multicultural marketing
How to reach the fastest growing consumer population
It’s the ever-elusive Hispanic market—or, at least, that’s what most people seem to think. With the rise of diverse populations, marketers are scrambling to understand different audiences and shifting demographics. This week, we tackle multicultural marketing head-on with Kymber Umaña, Hispanic Marketing Manager at Sprint. Umaña, who leads Sprint’s Hispanic marketing campaigns, PR and media relations efforts, joins us to discuss her take on this quickly emerging consumer powerhouse.
In addition, we explore some key issues brands should consider before venturing into… read more.
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podcast : Product development
Develop products people can’t live without!
A must listen for product developers, innovators and marketers
Are your products suffering from feature creep? Legendary product developer and columnist Phil Baker, author of From Concept to Consumer joins The Brand Show to discuss how companies can develop products people want, need and can’t live without by bridging the gap between engineers and marketers.
We kick off the show discussing Sprint’s new Now Network (4G) campaign that has found popularity both on-air and with the YouTube audience. Phil shares how… read more.