Tune in as Adrian Esquivel, founder and president of TECKpert, shares how medium-sized retailers can deliver timely, targeted and topical mobile solutions to gain immediate return.

Where do you see mobile marketing going in the next year? Share your thoughts below or on our LinkedIn Group.

A friend walks up and asks, “Are those new shoes?” “Where did you get those?” “How much were they?”

Casual conversations regarding retail purchases happen all the time, between friends at the local coffee shop or with a stranger on the street. With sites like TOMS Shoes or Nike ID people can share their shoe purchase with the entire world, instantly. But how do you translate social interactions into sales?

The answer is social commerce. Social commerce is the term used to describe collective sharing and buying of products and services. It’s an approach that allows companies to more effectively measure… read more.

All aboard! We’re hopping back on the SoMoLo (social-mobile-local) train. This week, we’re chatting it up with Foursquare, the go-to mobile application for your inner-social circle and retail therapy needs. Beyond the social status perks Foursquare gives to its users, it also beefs up the bottom line for local retailers by creating new and loyal customers. Eric Friedman, Director of Client Services at Foursquare, shares his perspective on shopper conversion, Facebook Places and the privacy debate.

Check out the three-minute… read more.

This week, it’s on with Groupon, the localized, deal-of-the-day website. Forbes.com recently named Groupon the fastest growing business in history based on a valuation of more than $1 billion not even 16 months after startup. Today Groupon truly demonstrated its market power with a nationwide Gap offer that may exceed well over 500,000 purchases. Julie… read more.

More popular than dental floss and more ubiquitous than Kleenex, WD-40 can be found under sinks and inside toolboxes in four out of five American homes. Not to mention the other 160+ other countries that use it worldwide. Shannon Edwards, Assistant Brand Manager at WD-40, joins us to talk about the brand’s nearly 60-year legacy of legendary customer loyalty. Since joining WD-40 in 2000, Shannon has contributed to the brand’s success by working with its largest national accounts and focusing on new product development. In her current role as Assistant Brand… read more.

Fasten your seat belt and enjoy the ride as Paula Berg, Manager of Emerging Media for Southwest Airlines, explains the evolution of her socially savvy, cross-discipline team.

Join us for a look at social media from 30,000 feet and learn:

• How Southwest listens to online communities.
• Why it’s important to engage customers on multiple platforms —  online and off.
• What a rapping… read more.

Gone are the days when a brilliant 30-second spot inspired customers to get off the couch and into the store. Nowadays, consumers turn to blogs, search engines, product reviews and social media before deciding to buy. This fundamental shift in the typical purchase journey has turned traditional marketing upside down. But despite industry upheaval, one age-old question remains: “How do we get customers to come to us?” Brian Halligan, CEO & Founder of HubSpot and author of Inbound… read more.