We’ve all seen this: A young couple shows up on the stadium JumboTron, and the guy gets down on a knee and pops the question, right there, in front of thousands of cheering and sometimes jeering fans. And the predictable outcome, although a bit sappy, ends happily: The girl says "yes," jumps into his arms and some sweaty guy in a replica jersey toasts the happy couple with a Bud Light. At least that was the plan a poor kid at a recent UCLA basketball game had. Except the girl said "ummmm…no." Ouch. That’s going to leave a mark – a big one.

Somewhere in that young lady’s mind, alarms were going off. She… read more.

We all know developing brand loyalty with a shopper takes more than discounts, promos and programs. Yet, more and more retailers continue serving up this mislabeled combination of shopper benefits.

Shoppers are people and people are relational beings. Learn how to balance your retail-business goals with a shopper’s desire for a personal relationship with your brand. Take a minute and see true loyalty in action.

What is the best loyalty program you have… read more.