About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Retail Experience
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blog : seasonal planning
Planning for holiday: Is your retail experience in season?
The seasonal nature of shopping always presents a multitude of problems for retailers. The back-to-school season (not to mention the fall and winter holidays) are still months away but for retailers planning what to stock, how to display it and how to get shoppers engaged, it’s just around the corner. Shoppers are looking for ways to save money – but it’s important to remember that they see seasonal shopping as more than simply buying goods.
Like all shopping, it’s wrapped in cultural and behavioral practices that represent a host of emotions and beliefs. If costs and savings were the only factors considered, shoppers would buy exclusively… read more.
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blog : Shopper Behavior
Creating legitimate impulse purchases: Oxymoron? We think not
We’ve been talking a lot lately about how to approach gender and shopper behaviors in retail. In earlier posts, IV Whitman concluded that we need to think about the “third gender” and Gavin Johnston reminded us that it’s not stereotypes – but context – that should drive retail marketing efforts. Just as there are various ways of thinking about the male shopper, there are equally various ways of approaching him. And, when done properly, brands can increase point of purchase… read more.