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This article appeared in the December 20, 2010, edition of Quirk’s e-newsletter.
For the most part, people who design and conduct qualitative market research see recruiting as something that happens apart from the fieldwork instead of as part of the research process. It’s my belief that research begins during recruitment, not after you are in the field.
Every so often, we have a client with such a short time frame or such a specific participant need that recruiters are necessary. We try to convince clients to give us the time to use our own staff to recruit on the ground or at the very least, through phone conversations. Even… read more.