Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the 2009 BOLO annual conference presented by agencyside. With three days chock-full of technology labs, hands-on training and break-out sessions, the conference offered smaller independent agencies a front-row seat on the leading edge of online and digital marketing.

The Brand Show took the opportunity to catch up with a number of BOLO’s speakers and session leaders, including Jim Lecinski, Managing Director of Global Sales and Service at Google.… read more.

Gillian Tett predicted the global credit crisis nearly two years before it made international headlines. In 2009, The British Press Awards named Gillian Journalist of the Year, and her recently published book, Fool’s Gold, received accolades from the financial world. As Assistant Editor of the Financial Times, Gillian uses her background in social anthropology to offer a unique perspective on our financial markets.

Gillian and Two West Chief Anthropologist, Gavin Johnston caught up after her opening keynote address at EPIC… read more.

In this episode, we delve into one of the business world’s most celebrated events, the Inc. 500/5000 Conference. Athena Schindelheim, Special Projects Manager for Mansueto Ventures, publisher of Inc.  and Fast Company magazines, gives us a behind the scenes look at this entrepreneurial tradition—from its humble beginnings to this year’s lineup of superstar presenters.

During our interview, we learn:

• Inc. magazine’s own start-up story and the inspiration that launched the list.… read more.

How an entrepreneur literally hit the jackpot and continues to win big with business women.

he suit is making a comeback thanks to the increasing number of businesswomen and, believe it or not, the recession, which has professionals dressed. This week, we talk to Vani Kumar, Founder and CEO of The Suit Closet, about connecting with customers from head to toe.

In this interview, Vani reminds us to get back to the basics of business and branding—starting with customer service.  We also learn:

• How… read more.

Original air date: September 10, 2008

Take a ride in the Brand Show time capsule to waaaaayyyyy back in 2008 when the U.S. economy was referred to as merely being in “an economic slowdown.”  Since the original broadcast of “Branding Through a Recession” in September of 2008, the question of “are we in a recession?” has been replaced with “how long will this recession last?”  With a bit of nostalgia, The Brand Show uncovered one of our fan-favorite shows featuring guest Chris Kuehl, the Managing Director of Armada Corporate Intelligence to take a trip down memory lane when times were simpler and the “R” word was only… read more.

The crew welcomes this week’s guest, John Gerzema, author of The Brand Bubble, as they discuss the dismal science. Mr. Gerzema, Chief Insights Officer for Young & Rubicam Inc., walks us through what brands need to do to grow and sustain a competitive advantage during the economic ebb.

Is there a “bubble” for today’s brands and is it about to burst? How are the current economic conditions impacting consumers’ behaviors and perceptions of brands? And how are some brands successfully riding the current economic storm? All is addressed, if not answered, in this week’s Brand Show.

Listen in as Brand Show regulars, Lou, Phil,… read more.