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Entries Tagged: Positioning
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podcast : Strategy
Jack Trout on marketing in an era of competition, change and crisis
Recognized as the world’s foremost marketing strategist, Jack Trout has brought us groundbreaking books such as Positioning: The Battle for Your Mind and In Search of Obvious: The Antidote for Today’s Marketing Mess. He is responsible for some of the most innovative ideas in marketing in the last twenty years and his concept of positioning has become the world’s #1 business strategy. Jack joins The Brand Show to talk about his recently released book, Repositioning: Marketing in an Era of Competition, Change and Crisis.
Listen as Jack explores:
Why disruptive technology is forcing brands to reposition.
How increased competition… read more.