Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
You could say she’s tapped into something pretty awesome in the retail environment. Theresa Billy, founder of Near Field Connects, discusses the mobile technology of near field communication (NFC) and what it offers retailers. NFC is essentially radio communication between two NFC-enabled devices established by bringing them together in close proximity, i.e. technology that allows consumers to pay with a simple tap of their phone.
Theresa illustrates how NFC can create valuable customer interaction by engaging consumers in retail outlets and then securing sales on their path-to-purchase. Unlike QR codes that require downloading a reader app… read more.