You could say she’s tapped into something pretty awesome in the retail environment. Theresa Billy, founder of Near Field Connects, discusses the mobile technology of near field communication (NFC) and what it offers retailers. NFC is essentially radio communication between two NFC-enabled devices established by bringing them together in close proximity, i.e. technology that allows consumers to pay with a simple tap of their phone.

Theresa illustrates how NFC can create valuable customer interaction by engaging consumers in retail outlets and then securing sales on their path-to-purchase. Unlike QR codes that require downloading a reader app… read more.