About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: National Retail Federation
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blog : Road show
Kawasaki vs. Kelly*
Both Guy Kawasaki and Kevin Kelly are known for their illuminating and provocative visions of technology, commerce and communication. So, last week, The Brand Show meant to sit down with them during the National Retail Federation’s Innovate conference in San Francisco. Problem is, we didn’t. In lieu of our failure to land the interview, we faked it. After all, we had some important questions to ask. What follows is a transcript of an interview that never was.
The Brand Show:
Good evening gentlemen. Let’s talk about social media. What do you think a guy like Dale Carnegie would think of marketing through a social…
read more.
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blog : Road show
Innovate, final keynote: transparency as strategy with Guy Kawasaki
Recently, Guy Kawasaki gave the closing keynote address at the National Retail Federation’s Innovate 2011 conference in San Francisco. The conference was designed to showcase the ideas that are transforming the retail industry, so it was only fitting that Kawasaki was given the final word. Kawasaki took the opportunity to delve into the philosophy behind his latest book, “Enchantment: The Art of Changing Hearts, Minds and Actions.”
In our data-driven, attentively deficient culture, Kawasaki has mastered the art of the elegant one-liner that made… read more.