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Entries Tagged: Mazda

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Don Romano, President of Mazda Canada Inc., leads Mazda's marketing for all of North America.
May 13, 2010
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podcast : Brand promise

Mazda continues zooming ahead

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28 min 49 sec

Download 3min MP3 | Download Full MP3 |Transcript

With an ad campaign celebrating its tenth year and the launch of a new model, Mazda seems to be moving forward when other car companies are sputtering along at best. Don Romano, President of Mazda Canada and acting CMO of Mazda North America, joins us to talk about ten years of Zoom-Zoom, the new Mazda 2 and the value of the customer-centric strategy behind Mazda’s momentum.

Don shares:

  • Why Mazda’s “Zoom Zoom” campaign has worked so well for so long.
  • How Mazda’s brand drives… read more.

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Don Romano, President of Mazda Canada Inc., leads Mazda's marketing for all of North America.
Feb 11, 2010
0 Comments

podcast : Brand promise

Mazda zooms down the road less traveled

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28 min 48 sec

Download 3min MP3 | Download Full MP3 |Transcript

While some auto industry giants battle vehicle recalls and government bailouts, Mazda zooms into 2010 with a new model and a solid brand. Don Romano, President of Mazda Canada and acting CMO of Mazda North America joins us to talk about the 10th anniversary of Zoom-Zoom, the launch the new Mazda 2  and the value of a customer-centric strategy.

Don also shares: