Taking a brand global requires much attention to detail. Marketers must research each particular market and take into consideration cultural sensitivities, currency conversions and language translations before introducing their brand. Some brands, like McDonalds, are successfully communicating abroad while others seem to be speaking the wrong language. From Pakistan and Sweden to the U.S. and Mexico, this show covers the dos and don’ts of going global.

The manufacturer of the highly profitable drug Oxycontin, Purdue Pharma, was fined $635 million for falsely marketing the highly addictive drug. Details on the court case can be heard during this… read more.

Health care marketing is a new craze. The invention of new and advanced drugs means health care costs are on the rise. With consumers taking such an interest in the latest advancements, branding is becoming prominent for pharmaceutical companies. This week explores the fashion of pharmaceutical branding.

Branding could be taken to the next level by embedding TV commercials and other forms of advertising in actual TV shows. Brand Rant explains this new marketing concept. Rachel Ray turns the Brand Spotlight on Dunkin’ Doughnuts in an effort to help the chain develop healthier menu items. Dropping in on the show this week is Susan Palombo, Director… read more.