With nearly every industry and company out there “going green” Two West decided to take a look at consumer reactions and the socially responsible efforts of different industries. Check out the podcast to listen to our interview with Mary Gorman, associate provost of Dartmouth University. Gorman discusses Dartmouth’s sustainability efforts and how they encourage students to “go green.”

There was a lot that we didn’t get to with this show. Check out “Man on the Street” interviews we conducted. Listen to real people discuss the greening trend and their own efforts towards sustainability.

In addition there were several surveys… read more.

Two West commended Old Navy for their makeover in the Brand Spotlight.

Every year Landor Associates publishes their Newsmaker Brands Survey. This survey examines Americans’ perceptions of high-profile brands that made headlines in 2007 and are expected to make headlines in 2008.

On the Brand Show, Two West was excited to have Landor as a guest on the show once again to discuss the winning and losing brands of 2007 and their predicted winning and losing brands of 2008. Russ Meyer, Landor’s Chief Strategy Officer, explained how Americans continue their obsession with online brands and the indications of an upcoming recession have consumers… read more.

Branding is about creating an image that sets your organization apart from the rest of the market. Nothing delivers and reinforces this brand image better, or worse, than the employees that represent the organization. Establishing a brand is hard work, so it’s critical for employees to understand and live the brand throughout their daily interaction with clients. Internal communication is key to employees building their brand.

Brand Rant highlights how Best Buy, the nations leading electronic dealer known for burnout and high turnover, is implementing project ROWE (Results-Only Work Environment) to increase employee morale and productivity.… read more.