Mobile marketing has transcended since its beginning days of the Oscar Mayer Weinermobile. The goal has remained the same though: to provide a unique experience between the brand and the consumer through a one-on-one connection. Taking a message on the road allows marketers to keep up to speed with today’s ever-busy consumer. Today’s mobiles are not just 18-wheelers, companies are getting creative in order to stand out on the marketing superhighway. Don’t be surprised to see 30-foot Pringles cans or custom built wineries cruising into your city.

Our Brand Rant this week highlights an arising case against Best Buy. The company, who promises… read more.