Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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Mobile marketing has transcended since its beginning days of the Oscar Mayer Weinermobile. The goal has remained the same though: to provide a unique experience between the brand and the consumer through a one-on-one connection. Taking a message on the road allows marketers to keep up to speed with today’s ever-busy consumer. Today’s mobiles are not just 18-wheelers, companies are getting creative in order to stand out on the marketing superhighway. Don’t be surprised to see 30-foot Pringles cans or custom built wineries cruising into your city.
Our Brand Rant this week highlights an arising case against Best Buy. The company, who promises… read more.