Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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The Brand Show spoke to Jay Howard this week, CEO of I.O. Metro, a fast growing furniture retailer that prides itself on being different. The company has opened 21 stores in the U.S. within the past five years and saw an 80% sales increase in 2008 – the largest increase seen among independent furniture retailers. Learn how brand differentiation plays a role in the I.O. Metro growth strategy and why… read more.