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Entries Tagged: Interior Design

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Jay Howard started I.O. Metro after purchasing his first home and discovering a need for high quality, contemporary furniture at a reasonable price.
Aug 12, 2010
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podcast  retail  product development  recession  brand differentiation  io metro  jay howard  interior design  quality 

podcast : Brand differentiation

Designing your way through the recession

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3 min 27 sec
Download 3min MP3 | Download Full MP3 |Transcript

The Brand Show spoke to Jay Howard this week, CEO of I.O. Metro, a fast growing furniture retailer that prides itself on being different. The company has opened 21 stores in the U.S. within the past five years and saw an 80% sales increase in 2008 – the largest increase seen among independent furniture retailers. Learn how brand differentiation plays a role in the I.O. Metro growth strategy and why… read more.