Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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Both Guy Kawasaki and Kevin Kelly are known for their illuminating and provocative visions of technology, commerce and communication. So, last week, The Brand Show meant to sit down with them during the National Retail Federation’s Innovate conference in San Francisco. Problem is, we didn’t. In lieu of our failure to land the interview, we faked it. After all, we had some important questions to ask. What follows is a transcript of an interview that never was.
The Brand Show:
Good evening gentlemen. Let’s talk about social media. What do you think a guy like Dale Carnegie would think of marketing through a social…
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Recently, Guy Kawasaki gave the closing keynote address at the National Retail Federation’s Innovate 2011 conference in San Francisco. The conference was designed to showcase the ideas that are transforming the retail industry, so it was only fitting that Kawasaki was given the final word. Kawasaki took the opportunity to delve into the philosophy behind his latest book, “Enchantment: The Art of Changing Hearts, Minds and Actions.”
In our data-driven, attentively deficient culture, Kawasaki has mastered the art of the elegant one-liner that made… read more.
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On the road again with The Brand Show! Over the next three days The Brand Show will hit highlights, trends and insights straight from keynotes and premier brand attendees of The National Retail Federation’s Innovate 2011 conference in San Francisco.
Day One:
Kickin’ off Innovate 2011: Kevin Kelly, a true visionary of contemporary culture.
The most compelling piece of Kelly’s talk was on the role of data in our lives and business…and the opportunity for both shoppers and retailers to harness the power… read more.
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As retailers you know digital media can reduce overhead and spur shopper intrigue through new experiences…but, wouldn’t it be nice to know your digital media strategy is reaching the right shoppers, at the right time, creating greater shopper engagement? Cue-in digital “place-based” media.
The concept of digital place-based media was a major point of discussion at the Digital Signage Expo in Las Vegas this year. Taking into consideration context and environment, digital place-based media allows for interaction between the shopper, their smartphone, the digital display, customer support,… read more.
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Your yearly dose of motivation, instigation, and above all else, innovation. This event gets its juice from NRF’s two powerhouse organizations - the Retail Advertising & Marketing Association (RAMA) and Shop.org, NRF’s digital division. RAMA and Shop.org have long histories of providing stellar content and producing exceptional events. This collaboration will magnify those strengths and continue in the same tradition.
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