About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Hayes Roth
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podcast : sustainable branding
Sustainable branding
It’s often difficult to define sustainable branding. What exactly makes a brand sustainable? How long the brand has been around? How many consumers a brand can tout? How much of a profit a brand makes? Two West decided to examine those questions, and take a look at what some companies are currently doing to brand themselves for long-term success, especially in today’s economic environment.
We kicked off our show’s topic with an interview with Hayes Roth, Chief Marketing Officer at Landor Associates, a branding firm owned by WWP Group PLC. Be sure and tune in as Roth discusses iconic sustainable brands and sustainable business practices.… read more.
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podcast : global branding
Global brands
Taking a brand global requires much attention to detail. Marketers must research each particular market and take into consideration cultural sensitivities, currency conversions and language translations before introducing their brand. Some brands, like McDonalds, are successfully communicating abroad while others seem to be speaking the wrong language. From Pakistan and Sweden to the U.S. and Mexico, this show covers the dos and don’ts of going global.
The manufacturer of the highly profitable drug Oxycontin, Purdue Pharma, was fined $635 million for falsely marketing the highly addictive drug. Details on the court case can be heard during this… read more.