About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Hannah Montana
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podcast : Brand licensing
A license to drive brand growth
Hannah Montana lunch boxes, SpongeBob backpacks, and Jonas Brothers notebooks fly off the shelves and into elementary school hallways because of savvy marketing and a bit of brand licensing magic. If you’ve ever wondered how big name brands like Mr. Clean partner with manufacturers to develop some of your favorite products, then listen as our guest, Pete Canalichio, President of Licensing Brands/Inc. , talks about how brands can transform and grow through licensing.
With more than 20 years of global experience managing… read more.