The crew from Two West found this week’s topic very interesting. We took a look at how faith-based entertainment is marketing themselves and how places of worship are becoming marketing-savvy with blogs, videos and the Internet.

We spoke with Pastor Adam Hamilton from The United Methodist Church of the Resurrection in Leawood, Kansas. They are utilizing blogs, videos, e-mail newsletters and much more to engage their members and potential members. Check out their Web site, www.cor.org.

We also updated listeners on Pedigree’s “Dogs Rule” adoption campaign and how that equates to big business because consumers have become loyal to… read more.