About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Donna Heckler
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podcast : Brand lovers
Best of The Brand Show: Brands and the people who love them
Original air-date October 29, 2008
Donna Heckler, co-author of The Truth About Creating Brands People Love joins the Brand Show to talk about the rigors of creating brands people love. As the Lead Brand Strategist for Monsanto, Donna knows a thing or two about building world-class brands and shares her insight for companies who want to do the same.
Donna’s extensive experience in brand strategy for companies like Energizer Batteries, Cardinal Health, Clorox, Emerson Electrict, Maritz, Inc., The American Redcross and Ralston Purina positions her as one of the best minds in the business. … read more.
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podcast : people and brands
Brands and the people that love them
There’s nothing more precious for a company than the love of a customer. It’s the ultimate goal — to have your brand identify with your audience in such a way they practically make you family. But getting to that point is a whole other story.
This week Lou, Gavin, Ryan and the refreshing English accent of our new Creative Director/Chief Innovation Officer, Phil Gayter, talk about brand love. We discuss the obstacles and challenges of finding that tender spot in your customers’ hearts, and we go through many of the details that help make that connection. You’ll also hear a few brands — some you might not expect — that all kinds of… read more.