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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Dogs Rule
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podcast : Faith branding
Faith-based branding
The crew from Two West found this week’s topic very interesting. We took a look at how faith-based entertainment is marketing themselves and how places of worship are becoming marketing-savvy with blogs, videos and the Internet.
We spoke with Pastor Adam Hamilton from The United Methodist Church of the Resurrection in Leawood, Kansas. They are utilizing blogs, videos, e-mail newsletters and much more to engage their members and potential members. Check out their Web site, www.cor.org.
We also updated listeners on Pedigree’s “Dogs Rule” adoption campaign and how that equates to big business because consumers have become loyal to… read more.
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podcast : Pet branding
Animal branding pt. 2
Because there is so much going on in the world of animal branding, the crew from Two West decided to have a second show on the topic. Check out the show to listen to Lynn Parman on from the KC Animal Health Corridor. Her job is to recruit animal health companies to Kansas City.
So we know that Americans are becoming fat, we are making our children fat and now we are making our pets fat. So, Hills has teamed up with the American Veterinary Medical Association to bring awareness to how fat you are making your pet. Check out this video.
We love the “Dogs Rule” campaign by Pedigree that was crated by Chiat Day. We spoke about how they developed… read more.