It was predicted that when digital menu boards (DMBs) were introduced, they would quickly become the rage. But, the reality is the adoption of DMBs has been, well, S-L-O-W.

It’s understandable. Admittedly, the idea of outfitting multiple locations with DMBs seems a daunting and expensive task.

It’s also sad. As restaurants continue to pour money into static signage and the logistics that go along with it, they are also throwing their budgets to the wind. Soon, the competition gets the ability to capture market share through enhanced experiences and customized promotions created through DMBs.

We could share case study after case… read more.

Want some good stuff? Stephen Randall, CEO of LocaModa dished up a nice platter of good stuff for anyone who works in the digital signage/mobile business, especially those in the marketing and branding realm.

Essentially, the point of Randall’s presentation was to help all of us think about better and smarter ways to connect with consumers, be they in shopper mode or basic "people" mode. And fortunately, he summarized his ideas in a tidy top ten list of conventional, but often ignored, wisdom.

1. Connected audiences (demand connected media).
   … read more.

The Brand Show caught up with Digital Signage Expo 2011 keynote speaker and Intel general manager, Jose Avalos. In this video, Mr. Avalos discusses Intel’s retail vision, the role of mobile in retail and the impact of the transition from 3G to 4G.

- I.V. Whitman, contributor for The Brand Show and brand strategist at Two West, Inc.

“Technology is meaningless unless it changes the way we behave.”

DSE is doing well to stand out in a city of sensory overload. The conversation hovering above all the latest screens of neato imagery is: relevant integration.

Shelly Palmer, host of NBC Universal‘s “Live Digital with Shelly Palmer,” and DSE’s keynote for day two, knows a little about living and working in the digital world. This thinker and innovator invests in all things digital. His stance on the realm of digital signage: “Technology is… read more.

Las Vegas doesn’t do anything small, so it’s an ideal setting for the bright lights and visual stimulation on display at Digital Signage Expo 2011.

Over the next three days The Brand Show will report on a few highlights, trends and insights gathered from the floor, or should we say signage!

DSE Day One:
Steeped in business challenges, the digital signage industry came together this first day to share case studies of success, challenges and perspective. This pause from visual stimulates set the stage for the magic that will be revealed in the days to come.

Here… read more.