Our current consumption patterns outpace the planet’s ability to regenerate resources by 30 percent. But fear not, The Pratt Design Incubator is creating solutions for you, your brand and the planet. Debera Johnson, Director and Founder of the incubator empowers students to aid the conscious consumer and help retail brands through triple bottom-line thinking. Debera discusses their recent partnership with furniture retailer west elm and how adding an element of naïvete can… read more.