About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Craft Beer
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podcast : Brand Growth
What the orange did for Blue Moon
Beer drinking. Elemental, right? Well, not when it comes to Belgian-inspired craft beer. Keith Villa, head brewer of Blue Moon Brewing Co. and creator of Blue Moon beer, literally showed bartenders and patrons alike how to drink this ale. That’s not the only twist this brewery has in store for its craft beer competitors. Tune in as Keith chats with The Brand Show about:
- Blue Moon’s battle for growth as a craft beer living within the walls of major label, Miller Coors
- How Blue Moon collaborates with other… read more.
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podcast : Food and beverage branding
Spirits brands
Marketing spirits brands is both competitive and challenging. This show looks at some new spirits on the market and their attempts to make a splash. We also discuss brands that haven’t found the right mix and have paid the price for their branding mistakes. The craft beer industry is getting noticed and our guest, Jeremy Ragonese, Director of Marketing for Boulevard Brewing Company, shares the perks of marketing a spirit brand.
Our Brand Rant goes back to 1960. We talk about the new TV show, “Mad Men,” which is set in a New York advertising agency in 1960. Consumer groups are angry over Jack Daniel’s involvement with the show. With all… read more.