About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Consumer Trends
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podcast : Shopper Experience
Experience, the shopper’s #1 need
Pause the game! Newsflash in the retail world: It’s not about just fulfilling shopper needs anymore, it’s all about the experience and getting to know your shopper, the consumer and the influencer. When it comes to video game retailer GamerDoc, they know all three. GamerDoc President Jim Belanger says the typical gamer is misunderstood by other retailers. Tune in to hear Jim discuss how shopping is now an entertainment experience and how retailers can take cues from their shoppers to achieve true engagement.
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blog : Road Show
NRF’s BIG Show in 49 tweets
For retailers, it doesn’t get much bigger than the annual National Retail Federation (NRF), Retail’s BIG Show in New York. This year, The Brand Show hit the Big Apple to be part of the epic 100th anniversary BIG Show event. As the week unfolded, we set out on a quest to capture the biggest trends and best insights via The Brand Show live Twitter stream. It came as no surprise; the biggest upcoming trend in retail of “engaging the shopper through mobile” had a heavy presence throughout. So in case you missed it, here are the top 49 tweets brought… read more.