As retailers you know digital media can reduce overhead and spur shopper intrigue through new experiences…but, wouldn’t it be nice to know your digital media strategy is reaching the right shoppers, at the right time, creating greater shopper engagement? Cue-in digital “place-based” media.

The concept of digital place-based media was a major point of discussion at the Digital Signage Expo in Las Vegas this year. Taking into consideration context and environment, digital place-based media allows for interaction between the shopper, their smartphone, the digital display, customer support,… read more.

Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the 2009 BOLO annual conference presented by agencyside. With three days chock-full of technology labs, hands-on training and break-out sessions, the conference offered smaller independent agencies a front-row seat on the leading edge of online and digital marketing.

The Brand Show took the opportunity to catch up with a number of BOLO’s speakers and session leaders, including Jim Lecinski, Managing Director of Global Sales and Service at Google.… read more.

Ethnography in business continues to gain momentum as a valued strategic tool. Our guest noticed this trend and created a conference specifically for Ethnographers in the corporate world. Ken Anderson, Senior Researcher at Intel and Co-founder of EPIC, speaks with us about the creation of the conference and a little about his own experiences at Intel.… read more.

In this episode, we delve into one of the business world’s most celebrated events, the Inc. 500/5000 Conference. Athena Schindelheim, Special Projects Manager for Mansueto Ventures, publisher of Inc.  and Fast Company magazines, gives us a behind the scenes look at this entrepreneurial tradition—from its humble beginnings to this year’s lineup of superstar presenters.

During our interview, we learn:

• Inc. magazine’s own start-up story and the inspiration that launched the list.… read more.