How do you trump the competition in a saturated market? John Lammers, product solutions director, Advance Auto Parts, provides insight on how the 75-year-old company sustains their leadership position through relevancy for both B2C and B2B customers. Meticulously measuring customers perception of their service, enables Advance Auto Parts to uphold their brand promise, “Service is our best part.”

Listen as Lammers describes how Advance Auto Parts continually enhances customer service both in-store and online with a simple, smart, and strategic approach.


What experience do you expect… read more.

Recognized as the world’s foremost marketing strategist, Jack Trout has brought us groundbreaking books such as Positioning: The Battle for Your Mind and In Search of Obvious: The Antidote for Today’s Marketing Mess. He is responsible for some of the most innovative ideas in marketing in the last twenty years and his concept of positioning has become the world’s #1 business strategy. Jack joins The Brand Show to talk about his recently released book, Repositioning: Marketing in an Era of Competition, Change and Crisis.

Listen as Jack explores:
Why disruptive technology is forcing brands to reposition.

How increased competition… read more.