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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Bolo2009
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podcast : Road Show
The future of social media: Outsourcing and government regulation
*CLICK HERE FOR ALL INTERVIEWS FROM 2009 BOLO*
At fifteen years old, Amanda Vega worked at the forefront of social media before the term even existed. Her first job was to spot emerging trends in AOL chatrooms. More than a decade later, Amanda continues to apply the basic principles she learned at AOL to help leading brands establish valuable online social strategies. We caught up with Amanda, now CEO of Amanda Vega Consulting and author of PR in… read more.
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podcast : Road Show
Solving for social media ROI
*CLICK HERE FOR ALL INTERVIEWS FROM THE 2009 BOLO CONFERENCE*
With more than twelve years of digital marketing experience, Matt O’Brien, founder of Mint Social, shares his “five-by-five” model for social media as well as his insights on social media’s holy grail: return on investment.
Also on The Brand Show, Matt explains:
- How to establish goals for a social media campaign.
- Why social media delivers… read more.