Gone are the days when a wireless phone was a phone. Technological innovations have brought the world of wireless through the portal of science fiction tales and have created a new generation of communication. The challenge for the wireless brand category is to balance their innovation offerings with services that make the consumers life easier…and this is a feat of feats to do well.

We began our research on this show with the question of: Can telecom survive on innovation alone? Well, we all know the answer, without even having to back it up with substantial evidence. No. If you don’t have proper service offerings to support your innovation,… read more.