The beauty brand industry is no longer limited to department stores with hovering salespeople or drug stores with products sealed in plastic packaging. The development of many new brands has created niche markets within the industry. Shopping for beauty products can now be as simple as the click of a mouse or a daylong experience of sampling brands in spa-like stores. The fast growing industry is becoming crowded and competitive. This week, we’re helping you out by looking at brands that are not only standing out, but are leaving a “beauty mark” on the changing industry.

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