The holiday season is in full swing, so the Brand Show takes a look at how marketers try to position themselves in front of children. Also, we look into what will be the hot toy this holiday season. Marketers have come under fire in recent years for their aggressive marketing towards children. Some claim that marketers targeting children for fast food restaurants have led to the growing obesity crisis in the United States. Countries in Europe have attempted to halt advertising to children through strict regulations in hopes of calming the obesity crisis among children. On this episode, we will look at different tactics advertisers are taking to reach… read more.

Marketing spirits brands is both competitive and challenging. This show looks at some new spirits on the market and their attempts to make a splash. We also discuss brands that haven’t found the right mix and have paid the price for their branding mistakes. The craft beer industry is getting noticed and our guest, Jeremy Ragonese, Director of Marketing for Boulevard Brewing Company, shares the perks of marketing a spirit brand.

Our Brand Rant goes back to 1960. We talk about the new TV show, “Mad Men,” which is set in a New York advertising agency in 1960. Consumer groups are angry over Jack Daniel’s involvement with the show. With all… read more.

The beauty brand industry is no longer limited to department stores with hovering salespeople or drug stores with products sealed in plastic packaging. The development of many new brands has created niche markets within the industry. Shopping for beauty products can now be as simple as the click of a mouse or a daylong experience of sampling brands in spa-like stores. The fast growing industry is becoming crowded and competitive. This week, we’re helping you out by looking at brands that are not only standing out, but are leaving a “beauty mark” on the changing industry.

Our Brand Rant discusses a legal suit between the Major League Baseball… read more.