About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Branding
StoryBranding – A New Narrative for Retail
What’s the difference between storytelling and StoryBranding? Listen as Jim Signorelli, Founder and CEO of ESW Partners and the author of StoryBranding, describes how he helps companies dig deep to discover their brand’s unique and authentic story. Every brand has one, and Signorelli has developed a process using a planning model rooted in story structure.
Learn how to be the story – how to leverage your brand as the main character, to overcome obstacles and achieve business goals.
Tune in to gain insight on archetypes, audiences and achievements with StoryBranding.
What brands tell a great brand story? How does their brand story help you connect with the brand? Share your thoughts below or on our LinkedIn Group.