Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Whether you’re grabbing happy hour drinks or seeking a place to unwind and kick off your night, Snow Co. has become the go-to spot in Kansas City for enjoying a well-crafted cocktail. The company has been able to find a niche in the market by offering a frozen twist on classic cocktails that are made with fresh-squeezed juices, handmade syrups and premium alcohol.
Listen now as Jerry Nevins, head of strategy and customer happiness at Snow & Co., shares his wisdom on the company’s entrepreneurial journey and how they stay engaged with their customer base. As a retailer, “You’re going to have your unexpectedly good days, and you’re going to have your unexpectedly bad days,” said Nevins. But if you’re going to grow your business and it’s going to thrive, you need to have perseverance. According to Nevins, “I think when we started off we thought, ‘We will come with a couple of recipes, and we’ll buy some equipment––we’ll set up a bar, and we’ll just serve that stuff.’” Unfortunately, the entrepreneurial journey is never that simplistic. Instead, the road to success can be filled with many obstacles and setbacks.
What helpful branding and marketing concepts have you learned through your own personal entrepreneurial journey? Share your thoughts in the comments section below and connect with us on Twitter, Facebook and LinkedIn.