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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Shopper Loyalty: Learn How to Connect for Life
At Two West, we believe shopper loyalty is achieved through a relationship not a transaction.
Sep 8, 2011

blog : Shopper Loyalty

Shopper Loyalty: Learn How to Connect for Life


We all know developing brand loyalty with a shopper takes more than discounts, promos and programs. Yet, more and more retailers continue serving up this mislabeled combination of shopper benefits.

Shoppers are people and people are relational beings. Learn how to balance your retail-business goals with a shopper’s desire for a personal relationship with your brand. Take a minute and see true loyalty in action.

What is the best loyalty program you have ever belonged to? Share your thoughts below or on our LinkedIn Group.


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