Mobile marketing

Mobile marketing has transcended since its beginning days of the Oscar Mayer Weinermobile. The goal has remained the same though: to provide a unique experience between the brand and the consumer through a one-on-one connection. Taking a message on the road allows marketers to keep up to speed with today’s ever-busy consumer. Today’s mobiles are not just 18-wheelers, companies are getting creative in order to stand out on the marketing superhighway. Don’t be surprised to see 30-foot Pringles cans or custom built wineries cruising into your city.

Our Brand Rant this week highlights an arising case against Best Buy. The company, who promises to match any lower online price, appears to have deceived consumers with a fake Web site. Dial takes our Brand Spotlight for launching two new products: Dial Yogurt for women and a “hydrating scrub,” Blue Grit for men. Our guest, Jon Stephens, marketing consultant, shares his experience on creating several award-winning mobile marketing programs, such as Red Lobster, Sonic Drive-In, Build-A-Bear Workshop and Blue Bunny Ice Cream.