Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
One thing taught by ancient proverbs and modern day business schools alike is that insight, if applied properly, brings value. Julie Dexter Berg, executive vice president and CMO at SUPERVALU, reinforces this message as she shares how carefully crafted customer-insight programs can validate your brand’s positioning.
Listen now and learn how SUPERVALU yields high results as a hyper-local retailer in a hyper-competitive environment.
What are some shopper insights that have impacted the positioning of your brand? Share your thoughts below or on our LinkedIn Group.