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The Brand Show : Blog : Genuine Storytelling for Brands Builds Genuine Results

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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The beauty of influencer marketing is that it can deliver a number of helpful outcomes for a brand, such as content engagement and real conversations that result in increased share of voice in the marketplace.
Feb 11, 2014
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podcast : Podcast: Influencer Marketing

Genuine Storytelling for Brands Builds Genuine Results

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5 min 10 sec

Download Full MP3 |Full Transcript

It’s no secret that influence plays a significant role in business. Consumers are heavily influenced by the ones they trust when it comes to making purchasing decisions. Building and sustaining that kind of trust takes a lot of time and effort for brands. However, if businesses can tap into that level of trust with their consumers, it can be highly beneficial.

How can a brand effectively use social media sponsorship? By developing a well-thought-out influencer marketing strategy. Simply paying for a positive social media post is ineffective. Brands can use influencer marketing as a method to construct and cultivate conversations around a specific industry, product, or service. If done properly, not only could this lead to a boost in revenue, but it could also turn prospects of a brand into supporters, and consumers of a brand into ambassadors.

Listen now as Ryan Schram, the chief operating officer at IZEA, discusses the process involved with connecting brands with social media content creators and how sponsored influencer marketing has the potential to amplify a brand.

In a recent study conducted by Sensei Marketing and ArCompany, it was reported that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. For 2014, how will your brand incorporate influencer marketing into its content marketing strategy efforts? Share your thoughts in the comments section below and connect with us on Twitter, Facebook, and LinkedIn.

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