Eco-luxury redefines an industry

Laura McHolm, packs a punch as she packs up the lives of the NorthStar Moving Corporation’s diverse clientele. As founder, chief executive officer and chief marketing officer of the first moving company to offer eco-luxury moving services, Laura helps clients conquer a move through premium service with a hint of panache. Laura joins the show to share how her lean, green packing team has become the company of choice for eco-conscious movers, celebrities and even The Getty Museum.

Taking time out from an entrepreneurial conference in Las Vegas, Laura also shares:

• How NorthStar created a niche market by listening to customer needs.
• Who benefits from a strong internal culture and structure.
• What “going green” means for brands and consumers.

During her interview, Laura poses the question “What’s the cost of not going green?” As hybrid cars fill the roads, and solar panels replace coal furnaces, consumers are shifting towards a greener lifestyle. If this trend continues, what is the true cost to brands if they do not go green? Share your thoughts with our LinkedIn Group or below.

*This interview originally aired on August 14, 2009.