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The Brand Show : Blog : Digital Marketing for Restaurants

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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In 2013, Restaurant.com had an 87 percent increase in mobile orders, and these savvy mobile shoppers bought more deals on a regular basis than their desktop shopping counterparts.
May 5, 2014
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podcast : Restaurant Marketing

Digital Marketing for Restaurants

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4 min 38 sec

Download Full MP3 |Full Transcript

Whether you’re a small or large business owner, you’re always looking for new and exciting ways to raise awareness about your product or service. Digital couponing is quickly growing, especially via mobile transactions, and many businesses across the country have deployed online discount tactics as a way to build exposure and engage with their prospective customers.

Restaurant.com is the nation’s largest dining deals site that helps connect consumers with restaurants and vice versa. More and more consumers today prefer to purchase online deals because of the economic benefits, and because it provides the perfect opportunity to try and discover new providers at a fair and reasonable price.

Listen now as Christopher Krohn, president and chief marketing officer of Restaurant.com, shares his insights on the marketing environment within the restaurant industry.

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