Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
With its ability to wake the senses and spark our spirits, the coffee bean has carved out a special place on the food pyramid for movers and shakers the world over. Mix this magic bean with a tea leaf, a spoonful of passion and a dash of local flavor and you’ve got the recipe for a powerful international brand. Tim Casey, Vice President of Operations for The Coffee Bean & Tea Leaf , joins The Brand Show to tell us how his company built a brand and loyal following in communities from Los Angeles to Kuala Lumpur.
During our interview, Tim reveals:
Tell us what you think: How can franchise brands balance global consistency and local relevance? After the show, visit our LinkedIn group and share your thoughts.