About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : international branding
Building a global brand through local flavor
With its ability to wake the senses and spark our spirits, the coffee bean has carved out a special place on the food pyramid for movers and shakers the world over. Mix this magic bean with a tea leaf, a spoonful of passion and a dash of local flavor and you’ve got the recipe for a powerful international brand. Tim Casey, Vice President of Operations for The Coffee Bean & Tea Leaf , joins The Brand Show to tell us how his company built a brand and loyal following in communities from Los Angeles to Kuala Lumpur.
During our interview, Tim reveals:
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• How freedom for franchisees translates into local market success.
• What the Coffee Bean & Tea Leaf does to spot emerging trends and stay relevant.
• Why education helps team members move from selling products to engaging customers.
Tell us what you think: How can franchise brands balance global consistency and local relevance? After the show, visit our LinkedIn group and share your thoughts.