Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
How does word-of-mouth originate? What’s the difference between brand buzz and brand conversation? This week’s show takes a look at the power of true conversations for a brand and how those dialogs can enhance a consumer’s experience and relationship with that brand.
Lou, Ryan and Gavin, our weekly regulars, return to discuss their own experiences with brands that create buzz and those that create meaningful conversation. In particular, Gavin provides anthropological observations from his recent Las Vegas trip. What happened in Vegas for Gavin definitely did not stay there! But on a professional note, Gavin shares how the Las Vegas environment is engineered to create an experience that impacts behavior to create advocacy through buzz, and more importantly, conversation.
This week’s guest, Bertrand Cesvet, took the crew through his book, Conversational Capital: How to Create Stuff People Love to Talk About. Bertrand, who also happens to be chairman and Lead Strategist for SidLee, explains how to create intense consumer experiences that result in greater consumer satisfaction. He identifies eight engines a brand can utilize to create a more relevant experience that generates true brand conversation.