Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
There’s nothing more precious for a company than the love of a customer. It’s the ultimate goal — to have your brand identify with your audience in such a way they practically make you family. But getting to that point is a whole other story.
This week Lou, Gavin, Ryan and the refreshing English accent of our new Creative Director/Chief Innovation Officer, Phil Gayter, talk about brand love. We discuss the obstacles and challenges of finding that tender spot in your customers’ hearts, and we go through many of the details that help make that connection. You’ll also hear a few brands — some you might not expect — that all kinds of people are falling head over heels for. And you’ll learn what brand Ryan wants to have his baby with.
Our guest, Donna Heckler, is the co-author of a new book, The Truth About Creating brands People Love. Donna is a Brand Manager with quite the resume. She’s lead brand strategy for Energizer Batteries, Kimball Office and Cardinal Health. While owning her own firm she’s worked with Clorox, Emerson Electrict, Maritz, Inc., The American Redcross and Ralston Purina. Currently, Donna works with Monsanto an agriculture company that provides innovative technologies for farmers around the world.
Donna takes the time to talk with us about the rigors of creating brands people love, and shares her wealth of experience about a few truths that are important to get the love companies are aching for. We think this week’s show is pretty entertaining and educational. But you be the verdict.