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Yep, that’s right, this show is all about digital branding. With the speed of technology and trends today, you can’t go more than a few months without touching base with the swiftly shifting digital landscape. To help us stay on top of things, we invited Andrew Doak, Senior Interactive Strategist at Two West, Inc., back to the studio.
In his classic style, the former Brand Show co-host led our conversation on digital branding with all the booming verve (and nerve) of a monster-truck-rally voiceover. Download the show now to hear about Doak’s recent online consumer research experience, as well as a rundown of the brands that have revved up their digital game.
To complement Doak’s industry insights (and intensity!), we also hosted author and Managing Director of Landor Associates, New York, Allen P. Adamson. Adamson’s new book, BrandDigital: Simple Ways Top Brands Succeed in the Digital World, provided the perfect focal point to our conversation. Check out our interview in the last half hour of the show.
All and all, this topic sparked numerous debates, but one thing we could all agree to was that digital conversation has opened the door to greater consumer control of brand perception—making it even more imperative for brands to deliver their story, products and promises with consistency, transparency and authenticity.