Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
According to Carol Phillips, the president of Brand Amplitude, millennials are “enormously influential in terms of their behavior tends to trickle, sometimes very quickly, into the rest of the population.” The impact of millennials has pushed many companies to change the way they do business. For instance, technology and personalization build not only millennial brand loyalty, but are also key to understanding other consumer groups’ purchasing habits.
Retailers are trying to tailor the customer’s shopping experience by bringing a new level of personalization in the form of recommendations and behavioral predications. When done properly, personalization has the power to enhance an experience; however, in order to be effective, there needs to be a balance between privacy and personalization.
Tune in as Carol Phillips discusses how technology, personalization, and millennials have changed and shaped the retail environment.
We would love to hear your thoughts on which retailers have been successful in combining technology and personalization to create a unique shopping experience. Share your thoughts in the comments section below and connect with us on Twitter, Facebook and LinkedIn.