Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
The beauty brand industry is no longer limited to department stores with hovering salespeople or drug stores with products sealed in plastic packaging. The development of many new brands has created niche markets within the industry. Shopping for beauty products can now be as simple as the click of a mouse or a daylong experience of sampling brands in spa-like stores. The fast growing industry is becoming crowded and competitive. This week, we’re helping you out by looking at brands that are not only standing out, but are leaving a “beauty mark” on the changing industry.
Our Brand Rant discusses a legal suit between the Major League Baseball organization and fantasy leagues. One of our favorite brands, Apple, is in the Brand Spotlight for receiving the Grand Effie for the effectiveness of their “Get a Mac” campaign. Our guest is Gabriela Hernandez, founder and CEO of Bésame Cosmetics, a luxury cosmetic company. She shares her inspiration for the unique brand and insight into the world of branding beauty.