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The Brand Show : Blog : A Place Where You Are Known

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Consumers today expect innovative technologies and customer-centric experiences from their banks. And banks are now adopting engagement banking strategies (e.g., deploying technology to achieve customer intimacy) to meet their customers’ needs.
Mar 4, 2014
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podcast : Engagement Banking

A Place Where You Are Known

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4 min 11 sec

Download Full MP3 |Full Transcript

What does the bank of the future look like? The banking industry is rapidly evolving as customer behaviors and expectations are changing. Banks are seeking to craft environments filled with unique customer experiences by offering innovative online and mobile banking features and by also applying a more personal touch through their service representatives. The customer experience is what sets one bank apart from another; therefore, banks must engage both current and prospective customers in creative and compelling ways.

Banks that can deliver exceptional customer experiences have the power to create meaningful connections that drive revenue. Listen now as our Bank of Blue Valley guests Bob Regnier, the president, Season Lenz, the assistant vice president of marketing, and Meggin Nilssen, the vice president of treasury management and sales, share their insights into engagement banking.

Share your thoughts in the comments section below and connect with us on Twitter, Facebook, and LinkedIn.

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