Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
What does the bank of the future look like? The banking industry is rapidly evolving as customer behaviors and expectations are changing. Banks are seeking to craft environments filled with unique customer experiences by offering innovative online and mobile banking features and by also applying a more personal touch through their service representatives. The customer experience is what sets one bank apart from another; therefore, banks must engage both current and prospective customers in creative and compelling ways.
Listen now as our Bank of Blue Valley guests Bob Regnier, the president, Season Lenz, the assistant vice president of marketing, and Meggin Nilssen, the vice president of treasury management and sales, share their insights into engagement banking.read more >
It’s no secret that influence plays a significant role in business. Consumers are heavily influenced by the ones they trust when it comes to making purchasing decisions. Building and sustaining that kind of trust takes a lot of time and effort for brands. However, if businesses can tap into that level of trust with their consumers, it can be highly beneficial.
Listen now as Ryan Schram, the chief operating officer at IZEA, discusses the process involved with connecting brands with social media content creators and how sponsored influencer marketing has the potential to amplify a brand.read more >
Whether you’re grabbing happy hour drinks or seeking a place to unwind and kick off your night, Snow Co. has become the go-to spot in Kansas City for enjoying a well-crafted cocktail. The company has been able to find a niche in the market by offering a frozen twist on classic cocktails that are made with fresh-squeezed juices, handmade syrups and premium alcohol.
Listen now as Jerry Nevins, head of strategy and customer happiness at Snow & Co., shares his wisdom on the company’s entrepreneurial journey and how they stay engaged with their customer base.read more >
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Early store openings, special promotions and unbeatable prices put millions of Americans in the mood to shop for holiday gifts during the Thanksgiving weekend. Our retail expert, George Bird, will be giving you an inside look at Best Buy and Target.
According to Carol Phillips, the president of Brand Amplitude, millennials are “enormously influential in terms of their behavior tends to trickle, sometimes very quickly, into the rest of the population.” The impact of millennials has pushed many companies to change the way they do business. For instance, technology and personalization build not only millennial brand loyalty, but are also key to understanding other consumer groups’ purchasing habits.
Tune in as Carol Phillips discusses how technology, personalization, and millennials have changed and shaped the retail environment.read more >
Consumer dissatisfaction is an everyday occurrence and has the potential to damage a business’ bottom line. Businesses battle to win the hearts and minds of consumers. Dr. Dennis Rosen, the founder of WinFluence Solutions and author of the book “Create Devoted Customers: WinFluence Secrets For Immediate Customer Service Improvement,” discusses how customer satisfaction is an insufficient goal versus the aim to create customer devotion.
Listen now to learn how to employ these simple and universal concepts.read more >