About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Corporate Responsibility
Sprint IDEA Summit - Corporate Responsibility and Sustainability - Part 2
On Day 2 of the Sprint IDEA Summit, participants were given the opportunity to participate in various workshops, tailored around corporate responsibility and sustainability. The Brand Show interviewed several of the participants and leaders of the IDEA Summit to find out what tools they gathered to take back and put into practice with their brand.
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podcast : Corporate Responsibility
Sprint IDEA Summit - Corporate Responsibility and Sustainability - Part 1
Sprint hosts a two-day IDEA Summit in Kansas City, MO, showcasing industry experts sharing their thoughts on corporate responsibility and sustainability best practices. Tune in to part one to hear Bill White, Joel Makower, Jonathan Yohanan, Mitch Baranowski, and John Marshall Roberts at the event provide insights on incorporating CR best practices into your brand.
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podcast : Multi-channel Strategies
DSW: More than Just Shoes
Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases.
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podcast : Instore Experience
Sell Through Purpose: Golfsmith
Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales – starting with a core purpose that is greater than your brand.
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into researchers for product innovation and brand strategies through social media engagement.
podcast : Customer Insight
Taco Bell’s Secret Sauce: Daily Customer Insight
Passing competition usually starts with a high-value insight, but more often than not that comes with a hefty price tag and a long lead time. Linda Ashbrook, senior manager consumer insights at Taco Bell, shares how The Bell leverages cost effective social media outlets, like Facebook, to gain relevant consumer insights on a daily basis. Whether it’s feedback on product innovation or testing the limits of the brand, Taco Bell goes straight to their customer for fast and honest reactions that help steer the course for category dominance.
Listen now and learn how Taco Bell thinks outside the bun.
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