About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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In 2013, Restaurant.com had an 87 percent increase in mobile orders, and these savvy mobile shoppers bought more deals on a regular basis than their desktop shopping counterparts.
May 5, 2014
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podcast : Restaurant Marketing

Digital Marketing for Restaurants

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4 min 38 sec

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Whether you’re a small or large business owner, you’re always looking for new and exciting ways to raise awareness about your product or service. Digital couponing is quickly growing, especially via mobile transactions, and many businesses across the country have deployed online discount tactics as a way to build exposure and engage with their prospective customers.

Listen now as Christopher Krohn, president and chief marketing officer of Restaurant.com, shares his insights on the marketing environment within the restaurant industry.

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Consumers today expect innovative technologies and customer-centric experiences from their banks. And banks are now adopting engagement banking strategies (e.g., deploying technology to achieve customer intimacy) to meet their customers’ needs.
Mar 4, 2014
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podcast : Engagement Banking

A Place Where You Are Known

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4 min 11 sec

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What does the bank of the future look like? The banking industry is rapidly evolving as customer behaviors and expectations are changing. Banks are seeking to craft environments filled with unique customer experiences by offering innovative online and mobile banking features and by also applying a more personal touch through their service representatives. The customer experience is what sets one bank apart from another; therefore, banks must engage both current and prospective customers in creative and compelling ways.

Listen now as our Bank of Blue Valley guests Bob Regnier, the president, Season Lenz, the assistant vice president of marketing, and Meggin Nilssen, the vice president of treasury management and sales, share their insights into engagement banking.

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The beauty of influencer marketing is that it can deliver a number of helpful outcomes for a brand, such as content engagement and real conversations that result in increased share of voice in the marketplace.
Feb 11, 2014
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podcast : Podcast: Influencer Marketing

Genuine Storytelling for Brands Builds Genuine Results

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5 min 10 sec

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It’s no secret that influence plays a significant role in business. Consumers are heavily influenced by the ones they trust when it comes to making purchasing decisions. Building and sustaining that kind of trust takes a lot of time and effort for brands. However, if businesses can tap into that level of trust with their consumers, it can be highly beneficial.

Listen now as Ryan Schram, the chief operating officer at IZEA, discusses the process involved with connecting brands with social media content creators and how sponsored influencer marketing has the potential to amplify a brand.

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Create a space to make things happen. Snow & Co. envisioned itself as a hub for entrepreneurs and tech enthusiasts. By understanding the needs of their consumers, they’ve been able to provide an environment where people can solve problems and spark ideas.
Jan 14, 2014
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podcast : Entrepreneurial Journey

Snow & Co.: Achieving Customer Happiness

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5 min 32 sec

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Whether you’re grabbing happy hour drinks or seeking a place to unwind and kick off your night, Snow Co. has become the go-to spot in Kansas City for enjoying a well-crafted cocktail. The company has been able to find a niche in the market by offering a frozen twist on classic cocktails that are made with fresh-squeezed juices, handmade syrups and premium alcohol.

Listen now as Jerry Nevins, head of strategy and customer happiness at Snow & Co., shares his wisdom on the company’s entrepreneurial journey and how they stay engaged with their customer base.

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Black Friday Kickoff Insights
Black Friday provided the perfect opportunity for retailers to aggressively promote their in-store offerings, while also empowering consumers to find great bargains.
Dec 9, 2013
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blog : Holiday Insights

Black Friday Kickoff Insights


Early store openings, special promotions and unbeatable prices put millions of Americans in the mood to shop for holiday gifts during the Thanksgiving weekend. Our retail expert, George Bird, will be giving you an inside look at Best Buy and Target.

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Brand Amplitude focuses on creating effective brand and marketing strategies.
Oct 22, 2013
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podcast : Millennial Retail Trends

Brand Amplitude: Millennial Trends Shaping the Retail Environment

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8 min 36 sec

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According to Carol Phillips, the president of Brand Amplitude, millennials are “enormously influential in terms of their behavior tends to trickle, sometimes very quickly, into the rest of the population.” The impact of millennials has pushed many companies to change the way they do business. For instance, technology and personalization build not only millennial brand loyalty, but are also key to understanding other consumer groups’ purchasing habits.

Tune in as Carol Phillips discusses how technology, personalization, and millennials have changed and shaped the retail environment.

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