About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

post image
Golfsmith leverages their sales team to create experiences that will inspire all shoppers to play better and love life more.
Jan 26, 2012
0 Comments

podcast : Instore Experience

Sell Through Purpose: Golfsmith

javascript:void(0)
3 min 50 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales – starting with a core purpose that is greater than your brand.

read more >
post image
Read more from Retail's BIG Show in our Day 2 post.
Jan 18, 2012
0 Comments

blog : Road Show

Boundaryless Retail: Day Three at NRF’s 2012 BIG Show

Day three at NRF’s 2012 BIG Show kicked off with a new term that will soon be common jargon among the retail industry: Boundaryless Retail.

Mindy Grossman, Chief Executive Officer, HSN, Inc. introduced the concept of boundaryless retail. It implies that through innovation and collaboration, companies can leverage the power of technology to create an engaging experience for customers. It goes beyond omnichannel strategy and marketing; it’s about creating stories that cross channels and media.

read more >
post image
Read more from Retail's BIG Show in our Day 1 post.
Jan 17, 2012
0 Comments

blog : Road Show

Retail Politics: Day Two from NRF’s 2012 BIG Show

Day two of the NRF’s 2012 BIG Show, was just that, BIG. Attendance rose in 24 hours from 22,000 to 24,000 retailers – all rushing to snag a seat in the North Hall for the opening address by Matthew Shay, President and CEO of the National Retail Federation. Shay’s opening remarks on the role 2012 will play in the history of retail formalized the reported undertones of Day One (immediacy, impact, identity,  investment and innovation).

Promoting NRF’s ‘Retail Means Jobs’ campaign, Shay celebrated the successful outcomes of the retail challenges of 2011. The last 18 months of consecutive retail growth have been an appropriate statistic to place on the table before the announcement of the 2012 retail forecast: $2.5 trillion – up 2.4% from 2011.

read more >
post image
For real-time insights and trends from Retail's BIG Show, check out The Brand Show's twitter feed.
Jan 16, 2012
0 Comments

blog : Road Show

All I’s on Retail: Day One of NRF’s 2012 BIG Show

The Brand Show joined 22,000 retailers from around the world in New York City today for the kick-off of the National Retail Federation’s 101st Annual Convention and EXPO, better known as The BIG Show.

This year’s theme is “Retail’s New Rules: Engage and Evolve.” Retail heavy weights and rising stars are sharing priceless secrets and strategies for delivering better value and meaning to the shopper.

read more >
post image
At Two West, we believe share of screen trumps share of voice and…dare we say, share of wallet.
Jan 12, 2012
0 Comments

blog : Engagement

Hold the Phone: Why Share of Screen Trumps Share of Wallet

When I was about twelve, my oldest brother made a post-college trek to Europe. I gave him a few bucks and a plea to bring me back a Swiss Army Knife. A real one. From Switzerland. Screwdrivers, tweezers, a saw, a corkscrew (for all those corks seventh-graders need to unscrew) and even a magnifying glass.

The funny thing about Swiss Army Knives, though, is no one really gives a rip about the knife part. Even though it’s called a “knife,” the reason to get one is to have all those other tools, the things we need to get things done. Mobile phones are that way, too, but in a much bigger way. Rather than gut a fish, tighten some screws or magnify the intricacies of a leaf, mobile devices enable users and brands to connect. Therein lies the opportunity in our mobile world.

read more >
post image
Brookstone, a 300 + chain store, opens an additional 120 pop-up holiday stores each year; highlighting product innovation and customer experience.
Dec 8, 2011
0 Comments

podcast : In-Store Experience

Return on Experience: Retail’s New ROI

javascript:void(0)
2 min 41 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

At a time when engagement is more important than ever in retail, shoppers can still count on Brookstone to deliver entertainment, relevancy and purposeful fun in store. Brookstone VP, CIO, Bill Wood shares the Brookstone secrets for product innovation and merchandising magic. Tune in and learn how Brookstone blends it all into a successful retail strategy.

read more >

Page 1 of 35 pages  1 2 3 >  Last ›