Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
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Early store openings, special promotions and unbeatable prices put millions of Americans in the mood to shop for holiday gifts during the Thanksgiving weekend. Our retail expert, George Bird, will be giving you an inside look at Best Buy and Target.
According to Carol Phillips, the president of Brand Amplitude, millennials are “enormously influential in terms of their behavior tends to trickle, sometimes very quickly, into the rest of the population.” The impact of millennials has pushed many companies to change the way they do business. For instance, technology and personalization build not only millennial brand loyalty, but are also key to understanding other consumer groups’ purchasing habits.
Tune in as Carol Phillips discusses how technology, personalization, and millennials have changed and shaped the retail environment.read more >
Consumer dissatisfaction is an everyday occurrence and has the potential to damage a business’ bottom line. Businesses battle to win the hearts and minds of consumers. Dr. Dennis Rosen, the founder of WinFluence Solutions and author of the book “Create Devoted Customers: WinFluence Secrets For Immediate Customer Service Improvement,” discusses how customer satisfaction is an insufficient goal versus the aim to create customer devotion.
Listen now to learn how to employ these simple and universal concepts.read more >
The David’s Bridal brand is built on the foundation of being the No. 1 retail seller of wedding dresses in the United States. According to Brian Beitler, chief marketing officer of David’s Bridal, “We’ve realized our vision is making dreams come true. And our goal as a brand is to be able to deliver and provide that to every customer.”
Listen to this podcast to learn how David’s Bridal has evolved their business strategy to not just encompass bridal dress preparation, but transition into an integral resource for all aspects of the wedding experience.read more >
Many retailers seek to craft an experience their customers can revel in. Learn how Service Excellence Group, a customer service consulting firm, teaches their clients to balance the art and science of shopping. Listen now as Marci Bikshorn, CEO of Service Excellence Group, shares the secrets of tapping into your customers’ minds.read more >
When Rob Flores reflects about being a student in college studying advertising, he often remembers a pivotal point in his education when he read a paragraph buried in an article devoted to the emerging Hispanic market. Nearly 35 years later the importance of this rising segment is now clearly visibe. As the president and founder of Puente Marketing, Rob Flores works with his cliental base to build bridges between cultures, languages and generations within the Hispanic community.
Listen now as Rob Flores shares his insights on the Hispanic marketing sector with Two West Chief-Operating Officer David Patrick.read more >